Chances are, as you read this, you’re no more than 3 metres away from a Casio F-91. It’s still the first watch for generations of children, the choice of half the British Army’s regiments (and practically standard issue for military training) and you’ll find them abandoned in office drawers, forgotten in bags, Blu-tacked to the dashboards of cars and even on wrists.
Casio wouldn’t tell me how many F91-Ws they’ve precision-glued together since 1991, but it’s got to be a few million. But this ubiquity is far from a bad thing. There’s an argument that the F91 is as much a Watchworld classic as the Rolex Submariner, the Omega Speedmaster or the Jaeger-LeCoultre Reverso.
I’ll stick my neck out here. In my view, this £8 watch does the whole ‘form and function’ thing just as well as any other classic watch. But it’s the best kind of classic; a democratic one that pretty much anyone can afford and enjoy. No waiting lists, no buzz-to-enter heavy-carpeted boutiques, no sniffy watch salesmen. Just nip on line and your F will be beeping happily from a box on your doormat the next day.
When you unbox it, you’ll find you even get an instruction leaflet, clearly designed by a particularly devious, wizened and ancient origami master at the very top of his game. Although it’s tiny, it unfolds to the size of an OS map of Europe. Seriously, don’t bother with wallpaper – it’s cheaper to buy a crateful of F-91s and use the instruction leaflets. Two per wall should do you. I swear it’s even got a section in medieval Catalan.
This is a watch for less than the price of two pints of London Pride, a couple of Starbucks coffees (although I’d argue S’bucks has little to do with coffee) or a 3 minute parking ticket in central Oxford. Yet cheap doesn’t mean nasty. Not so much Sub as subfusc, it quietly and efficiently gets on with telling you the time (the date, the day and a few other useful things like when you need to wake up) without fuss. That’s what most people want a watch for.
And these things are practically indestructible. Check the wrist of your garage mechanic. Your builder… And there’s a guy in Spain who has even filled his with olive oil (seriously) and pressure tested it to depths that would have that Submariner weeping.
Talking with ex and serving soldiers, they remember their F-91s from their time in camo (or more likely No5 dress) and they remember them fondly. As one said, “Robust doesn’t do the F-91 justice.” Another one talked of how his F (see, the affection of an abbreviated nickname already) had done everything he’d asked of it through two tours in Afghanistan, all without failing once or even needing a new battery.
Believe me, when someone hits the big red button there’ll be three things left: Nissan Micras, smiling, smug cockroaches and F-91s. And the F-91s will still be going ‘beep’ every hour.
May I just add that the popularity of the ‘F’ is not confined to the army military.
I attended a concert at Brittania Royal Naval College last night and a number of navy personnel were also wearing the very same timepiece. (Thankfully, no errant beeps were hesard during the performance).